In a recent feature on BP&O, Emily Gosling delved into Tameko's brand evolution, highlighting our collaboration with London-based design studio DutchScot. The article underscores how our minimalist Scandinavian aesthetic—characterized by clean lines and functional beauty—has been thoughtfully preserved and enhanced through this partnership.

Gosling notes that DutchScot's approach masterfully balances the fine line between under-designing and overdoing, ensuring that our products remain the focal point. By drawing inspiration from typewriter art—a unique form of modern art that creates images through the interplay of letterforms and negative spacing—they've infused a subtle yet distinctive character into our visual identity.

"With a range like Tameko’s, it can’t be easy to strike a balance between under-designing to the point of blandly forgettable and overdoing it to the point that you overshadow the serene stars of the show – the products. But DutchScot has delivered a masterclass in wringing maximal visual tactility, storytelling, and genuine differentiation from minimalist principles."

This collaboration has resulted in a cohesive brand experience that aligns seamlessly with Tameko's ethos. From our product packaging to our digital presence, every touchpoint reflects the serene elegance and enduring quality that define our offerings. We're proud to see our commitment to understated luxury and functional design recognized and thoughtfully articulated in this feature.

Read full article HERE.