At TAMEKO, our philosophy revolves around celebrating the beauty in the humble and everyday. When it came to crafting our brand, we sought something that would reflect our ethos while complementing the minimalistic elegance of our textiles. That’s why we partnered with the brilliant team at DutchScot, who worked alongside writer Nick Asbury to create a brand identity that feels as tactile and expressive as our fabrics themselves.

Inspired by the art of the typewriter, DutchScot developed a typographic identity that echoes the textures and movements of textiles.

The result? A visual language that folds, creases, and flows with the same grace as a swath of fabric draped over a table or bed. It’s graphic yet delicate, minimal yet full of personality—just like the Tameko collection.

Through a seamless blend of striking visuals and thoughtful storytelling, our new identity transforms the everyday into something truly extraordinary. Explore the project further and discover the beauty behind the details.

Working with photographer Irina Boersma and stylist Merete Vyff, Dutch Scot's art direction captures the soft and ethereal nature of the products, with a touch of surrealism.